Blogs Aren't Just For Writers

Another reason why I prefer to work and build in WordPress is its flexibility. If you think blogs are just for those who like to write and have something to say, you’re missing out!

For example, my sister started a sewing business recently and I wanted to create a website for it so her customers could reach her online, so she’d have a place to show off her work, and so she could harness the power of the Internet to generate new customers.

A blog is not what she would have had me create, and even up to a year ago, a blog would not have occurred to me, either. But that was before I had immersed myself in WordPress.

What she needed was a couple of reference pages and a way to show off her completed pieces, be they children’s clothing, bridal gowns, or curtains.

One of the drawbacks of sewing for others is that your completed work goes with your customer, so when new customers want to see examples of your work, they and you are out of luck unless you’ve taken pictures and have an easy way to show the new customer the pictures.

One option would be to create a physical photo album, but then you have to lug it around and it can get beat up in the process. Another drawback to a physical photo album is zeroing in on specific types of projects – how do you categorize? By type, color, budget, fabric…what? You pretty much have to pick one and then you’re stuck with it. A much better option is to have a web home for your pictures – one that looks professional, is not distracting, shows off your talents well and allows you to zero in quickly to see the types of projects your new customer is interested in.

So, we need a website, but one that’s easy for a non-programmer to update and maintain, one that will handle displaying of completed projects by all different sorts of criteria and is professional in its presentation. Enter WordPress! Once I do the programming that is necessary and get everything set up the way she wants it, I can hand the site over to her to update and maintain and go forward with. Then, the only time she’ll need me is when she wants something done or added to the site that requires technical know-how she doesn’t possess. Perfect solution for her and for me!

So, if you have a business or a project for which you’d like a web presence – think outside the box and consider what WordPress has to offer!

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5. Get Started Blogging at WordPress.com

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