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Archive for search engines

Nov
17

DIY SEO: Step 7 – The Wrap-Up and the Handy Checklist

This is the ninth and final post in our DIY SEO for WordPress series.

Whew! You made it! You rock!

By now you have some serious DIY SEO for WordPress tools in your toolbox to help you get the attention of the search engines. By no means are you now an SEO expert – sheesh, neither am I – but you’ve got the basics now and let me tell you what – that’ll take you far.

I know all this might seem a bit overwhelming when you think about applying all these tips and tricks to your posts, but I’ve made a handy little checklist to help you.

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Oct
16

DIY SEO: Step 3 – Headings, Bold and Italics

This is the fifth post in our DIY SEO for WordPress series.

We’re heading into more familiar territory in this step. You’re probably already used to highlighting words and phrases within your text using bold and italics. The only thing new here is to be a little more purposeful about your highlighting.

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Oct
9

DIY SEO: Step 2 – Page Title, Page Description and Keywords

This is the fourth post in our DIY SEO for WordPress series.

You’ve done your keyword research, you’ve got your list of keywords you want to optimize for, and now it’s time to put all that good research to use.

Ready?

When it comes to SEO that you can do for your site, the page title, page description and the keywords in your keyword META tag are extremely important. But let’s clear up a point of potential confusion before we start.

Your page title is NOT what you think it is…

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Sep
29

DIY SEO: Step 1 – Customize Your Permalink Structure

This is the third post in our DIY SEO for WordPress series.

A permalink is the URL of an individual blog post. To see what I’m talking about, click the title of any of your blog posts. What you’ll end up with is just that blog post, in its entirety, shown on that page. The address bar of your browser will reflect the URL (permalink) of that blog post.

You want your permalinks to make sense to both people and the search engines.

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Sep
27

DIY SEO: Step 0 – Keyword Selection

photo credit: Matter = Energy This is the second post in our DIY SEO for WordPress series. Compile Your Keyword List Write down all the keywords from the list you generated using the Google AdWords Keyword Tool that have high search volumes and low advertiser competition. I won’t try to give you cutoffs or thresholds, because every market is different, so make your selections relative

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Sep
25

DIY SEO: Step By Step Instructions on SEO You Can Do Yourself Today

photo credit: Matter = Energy This is the first of a series of posts called DIY SEO (Do-It-Yourself Search Engine Optimization): Step by Step Instructions on SEO You Can Do Yourself Today. While you could pay hundreds, even thousands, of dollars to an SEO company to optimize your site for the search engines, there is an awful lot of SEO good you can do for

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